It’s a sunny Wednesday morning, I’ve got some extra outdoor chores for the Christmas-vacationing kids, and I just finished something we’ve been talking about creating for years.
I wasn’t sure if potty language would have landed in your spam folder, so I had to clean it up.
But, what I’m about to give you is absolutely going to piss some people off.
Let’s get started with a few truth bombs.
According to a Research and Market study, the weight loss market is estimated to reach $377.3 billion by 2026. Up from a mere $256 billion in 2021.
Also in 2026, over 50% of Americans are projected to be obese. I’m not talking about overweight. I’m talking about obese.
So, lemme ask you a simple question…
How in the world can we spend an extra $100 billion in four years on weight loss and still continue to get fatter?
It makes no logical sense.
The reason is simple. We’re buying s*** that doesn’t work!
We’re behaving like the government. We think we can throw a bunch of money at a problem and expect it to magically go away. And how often does that work?
Diets don’t work because we are being set up to fail. And it’s a near-perfect business model.
You buy a diet book, training, coach, etc. and lose weight quickly.
Next, the diet is impossible to stick to, so you eventually quit and blame yourself (not the garbage diet plan) for a lack of willpower and discipline.
Then, the cycle repeats over and over.
A diet was never meant to be a restrictive plan for weight loss.
A diet is what you are habitually eating and drinking.
Now, the most important word above is HABITUALLY.
That is why we created the 18STRONG Diet Stack.
It’s a FREE PDF to guide you through our long-term nutritional strategy to lose fat, build muscle, and…
…build lifelong HABITS that keep you in control.
No more 30, 90, or 120-day fad diets. Instead, you’ve been given the proven lifestyle roadmap for fixing your relationship with food that you can follow forever.
You’ve got this.
Your #1 Fan,
PS – I know I sound like a broken record, but exercise is the gasoline on the fat loss fire that turns you into a fat burning furnace.
If you haven’t joined the 18STRONG App yet, then I highly encourage you do. I think you’re going to like the programs – especially the Fat Loss Blueprint.
Here’s the link for your copying and pasting pleasure: https://www.go18strong.com/app-test-drive