💪What are you waiting for?

I know it’s “already” the 3rd, but welcome to the unofficial start of 2022 – this year is gonna be a banner year for all of us. 

To kick off the week (and year), let’s get down to brass tacks.   

This morning as I was driving to the gym, I passed an Orange Theory, and it was bursting at the seams with folks fulfilling their New Year’s resolutions. And like clockwork…by February, they’ll be back to normal. 

Getting in shape, and becoming the best version of you doesn’t happen overnight. 

It takes consistent work. It takes time. 

After all, learning how to take control of your fitness and your life is one of the hardest things we’ll ever do. As luck would have it, it’s also the most rewarding. 

The good news is you only have to get 1% better every day. 

1% a day is darn near impossible to quantify in our lives, so it doesn’t really mean anything. Other than to just get a little better each day.  

But, here’s what is important to know… 

If you only get 1% better every day, you will be 3800% better at the end of 2022. 

That applies to everything you do. 

Your job. Your fitness. Your relationships. Your golf. Your emotional health. Your mental health. Your spiritual health. 

That’s a lot of stuff, so let’s concentrate on your physical fitness. 

Each day, move a little more. Sleep a little better. Eat a little better. 

If you need help with your nutrition, gradually add these habits

If you need help working out, then find a program in the 18STRONG App that works for your goals. 

Attend our weekly LIVE Q&A session if you have questions. 

Now’s the time to get the party started. 

You’ve got this.  

Your #1 Fan, 

Jeff Pelizzaro 

Like I mentioned above, consistency over time is the magic…the secret sauce. 

My cousin 1% 

Here’s a great example not related to fitness to help illustrate the point… 

At 18STRONG, we have thousands and thousands of golfers subscribed to our email list.  

When we first started growing our audience, we didn’t really know what we were doing. 

We would email the golfers on our list with the different product launches, and promos we were running. We would try to be helpful in the emails, but they were pretty pitchy. 

It never really felt right, so we went looking for a different way to help our guys. 

A copywriter I met told me we’re going about it all wrong. If we want to get through to our guys, and really help, we needed to be more consistent with our emails.