He quit 

It’s Wednesday morning. And yesterday I heard the most inspiring 15 words I’ve heard in years.  

I was on a call with a gentleman who runs a very similar business as 18STRONG. But instead of helping golfers, they help folks with MS (multiple sclerosis) manage their symptoms through exercise. 

Really, really great business. 

He’s not a physical therapist. He doesn’t have anyone close to him who suffers from MS. But he got to know a PT who was doing this work in his clinic. And knew he had to bring it to the masses. 

As he was telling me about his work history…and the years of failures and setbacks he had before he finally succeeded, he said something right out of the Stuart Smalley Daily Affirmation handbook… 

“I gave up on some of my ideas, but I never gave up on myself.” 


I’ve seen far too many golfers trying to better themselves, and get fit, who beat themselves up because they had a setback. 

“Other people are doing it. What’s wrong with me?” 

Because whatever you tried didn’t work doesn’t mean YOU are a failure. That’s a HUGE difference. 

But, if you want to succeed, you must be willing to let unsuccessful, over-hyped, quick-fix strategies go. Say adios. Immediately. 

Doesn’t matter if you’ve been going to the gym everyday for the past year. If it ain’t working. It ain’t working. 

I don’t care what all the infomercials in the world are telling you about how “you too” can do whatever BS they’re pushing over the next 90 days. 

Sometimes quitting is the best move you can make. 

Today? Get honest with yourself. Get honest with your fitness. 

Is it really working? Are you just doing the “busy work” with no regard for the outcome? 

If not…then maybe it’s time to “quit”. Wipe the slate clean. And give yourself a fresh start. 

Your #1 Fan, 

Jeff Pelizzaro 

PS – If, for some crazy reason you’re not in the 18STRONG Membership App yet, let’s fix that. Pony up the $0.67 and join your fellow Crew who living and playing their best.