💪 I fouled up 

Happy Thursday my fellow U.S. Open-watching enthusiast.  

If you haven’t checked the leaderboard, our 18STRONG boy, Hayden Buckley is -2 and just one shot off the lead after R1. Keep your eyes on this kid. He’s something special. 

Hayden is a great success story for us, but it wasn’t always that way. 

Do you remember the first time you heard “The customer is always right…”? 

Well, turns out that’s not great advice. That was the awful advice that really screwed my first clients. And it was totally my fault.   

Golfers would hire me as a golf fitness expert. Spend their time getting me to change the things I knew worked to what they wanted. Then, wouldn’t get the results they wanted. 

That happened to me over and over the first few years. 

My clients wanted exercises that were “golf-ish” and mimicked a golf swing, even though I knew they needed to stick to simple principles to get results. 

They were the paying customers, so I included some of those exercises in their programs – which translated to very little improvement on the course. 

It was a new venture. I needed the business. And I wasn’t putting my clients first. 

I gave them what they wanted, not what they needed.  

That’s the bad news. 

The good news: 

I won’t let that happen to you.  I’ve grown up. And I’ve seen too much time wasted on the wrong things… 

And too much success happen when you do the right things. 

Really, there is on ONE right thing.  ONE thing that sets everything else in motion. ONE physical key that unlocks your potential on the golf course. 

STRENGTH! 

When you get strong the way we teach, you get more power, mobility, balance, injury-prevention…all of the good stuff we lay in bed thinking about. 

And after 13 years of a lot of trial and error, we’ve cracked the golf fitness code. It was staring us in the face the entire time. It’s so simple.  

You can check out the 18STRONG Membership for the nuts and bolts. 

Now, let’s keep goin’ Hayden!!! 

Your #1 Fan, 

Jeff Pelizzaro 

PS – I’m no longer in the business of blowing smoke. I’m not going to give you want you want. I’m ONLY going to give you what you need. 

And if you’re serious about your fitness, you need to join the 18STRONG Membership App.  

Let the other golfers screw around with gimmicks. Just being part of our Crew makes you different. And our Crew doesn’t have time for BS.