Mike was living a dull, ordinary life boxed in on all sides by his career, family obligations and just going through the day-to-day motions.
The kind of life where he very often didn’t remember his commute to and from work because it had become so routine.
One morning, he was getting ready for work, stepped out of the shower and caught a glimpse of himself in the mirror…he did not like what he saw.
He was reluctant to get into shape because he had tried before and failed, thought he was too far gone, the road would be too long and difficult, and for a guy his age, he wasn’t doing too bad.
He continued to get dressed and only when he struggled to button his slacks and buckled his belt on the last notch did he decide something had to change.
He couldn’t keep going down this road or he was either going to become the “fat dad”, die of a heart attack or boredom with his life.
Like everyone these days, he began searching the Internet for information on weight loss.
Eventually, he stumbled across an 8-week training program.
He was hesitant to pull the trigger because he’d already spent hundreds of dollars on gym memberships, other mainstream exercise programs, diet books and even some gadgets.
This time was going to be different, so he pulled out his credit card and forked over $150.
After the dopamine release from purchasing his “new body”, he was totally pumped and could already envision the thin-wasted, ripped version of himself beating the pants off his buddies on the course.
He came out of the gate hot and religiously followed the program for the first three weeks like he was in the military.
He wanted to double-down on his results and get to his goal faster, so he strayed from the program and completely changed his schedule and his diet.
Normally a night owl, he began getting up at 6am every morning to work out and avoided every morsel of unhealthy food and drink like it was poison.
Of course, he lost weight, was moving better, playing better, his pants were looser, and he was starting to see some muscle definition.
Then Mike hit the “willpower wall”.
He had completely turned his life upside down, was starving himself and denied himself all of the food and drinks that he always enjoyed and looked forward to.
Sure, he was seeing physical results, but that was as far as his willpower could take him.
He’d been down this road before.
He’d started and stopped programs a hundred times in the past and nothing had ever stuck.
You name it, he tried it.
Doubt started to, once again, set in as he feared that the program would turn into another in a long line of failed fitness “experiments” and he’d never be the the guy he wanted to be – the guy that can wear whatever he wants who turns heads when he walks into a room…
…the guy everyone looks up to and asks, “What are you doing to stay in such great shape?”
For an entire week, Mike skipped his workouts, sapped his confidence and binge ate because he was about to throw in the towel.
One Sunday night, Mike was lying on the couch eating pizza, feeling guilty, bloated, defeated and ashamed, and finally said to himself, “F this!”
He pulled himself out of the mental abyss he created and made a promise to man up and become the person he knows he can be.
He threw away the rest of the pizza and declared that tomorrow would be the first day of his new life.
Just by making that promise to himself, Mike regained the self-esteem and confidence to realize that he has the stuff to get into the best shape of his life.
It wasn’t an easy road, but he committed to his program, and more importantly himself, and finally changed his mindset.
He realized that diets don’t work because they’re not sustainable.
He admitted to himself that there are no shortcuts – if it were easy, everybody would have a 6-pack and shoot 72.
That whatever strategy gets him to the promised land is the only thing that is going to keep him there…period.
Perhaps most importantly of all, to stop beating himself up every time he misses a workout or has a piece of cake.
He understood that it’s okay to have a few beers, a piece of pizza or cake, as long as 80% of the time you’re sticking with the program.
For the next 8 weeks, Mike got knocked down a few times because of travel, parties, work and all the things life throws at you, but he kept getting back up.
After eight weeks, he didn’t have a 6-pack, but he didn’t care. He’s won back his confidence, he filled out his clothes with a smaller waste and more athletic build, had more energy, was feeling and moving better than he had in years, and was playing his best golf.
He never stopped enjoying a few cold beers, an occasional indulgence meal and although happily married, the ladies started to notice him again, which may be the biggest ego boost of all.
So, is Mike a real person?
Although he is not a real “flesh and blood” person — his traits are absolutely real and based on real people.
If you want to take Mike’s journey and get into shape, lose weight, live a healthier life and play better golf, we can help with that.
Maybe you just need a nudge in the right direction. We’re great at nudging.
You may be here out of need (great; maybe we’ve got something that’s perfect for you).
If we can’t help, we’ll tell you and point you in the best direction. We don’t have all the answers. And what we have here definitely isn’t for everyone, or even for most.
What we have here is for the few, who choose to enroll in the journey, enjoy the ride and do the hard work.