OUR CORE VALUES
1. THE CREW COMES FIRST
We start with our Crew and work backwards. We prioritize The Crew above profit. We work hard to earn and keep their trust. The material rewards are a direct reflection of our commitment to The Crew.
2. BE 18STRONG
We are relentless and stubborn in our pursuit to build a brand synonymous with golf and fitness. We question everything. We always try new things. There are no failures, only learning opportunities.
3. KEEP IT SIMPLE AND CONSISTENT
We are committed to get 1% better every day. We trust the process over goals. We find ways to simplify. We accomplish more with less. #nevermisstwice
4. ENJOY IT
We don’t HAVE TO build this business. We GET TO build this business. This is a fun gift for which we are grateful. We have an optimistic, positive attitude. We celebrate our wins. We do the work so we can play.
5. WEAR THE CAPTAIN’S ARM BAND
Captains lead by example, take initiative, and always give more than they take. Our Crew will only be inspired to follow our lead if we have done the work ourselves.
6. BE OURSELVES
We are our Crew. We talk to our Crew like a good friend. We build our Crew by being genuine and authentic to who we are.
7. CONNECT WITH OTHER PEOPLE
Every interaction is a chance to build a positive and fun relationship. Strong bonds will spread our message and grow our company faster than any form of advertising.
8. THINK BIG
It is impossible to achieve a higher level of success than where we are aimed. We create ambitious goals that inspire us. We ask ourselves, “Why Not Us?”
9. BE DECISIVE AND TAKE ACTION
We commit to a path. We execute. We are never distracted by shiny objects – the enemy of progress.