3-words to stop being a tire-kicker

Before we kick off the new month, if you have any extra mini-Heath bars from last night, please respond directly to this email. And I will provide you with the mailing address:)

Alright, let’s draw a line in the sand today.

Are you a tire-kicker? Or, an a$$-kicker?

A$$-kickers take action. They’re grateful. They’re forgiving.

Tire-kickers have a Rolodex of excuses. They have no accountability. They’re easily swayed.

Doesn’t matter the subject…careers, fitness, personal development, personal relationships…each has both tire-kickers and a$$-kickers.

So, how do you become the latter?


And the truth?

3 words…

It ain’t easy.

And I don’t mean the truth ain’t easy. I mean whatever you want to do that is worth a darn…ain’t easy.

Wanna start your own 7-figure business? It ain’t easy.

Wanna lose 10 lbs? It ain’t easy.

Wanna be the best version of you as a spouse or parent? It ain’t easy.

Wanna be a scratch golfer. It ain’t easy.

Unfortunately, we confuse SIMPLE with EASY.

Following a step-by-step training program to get fit is really, really SIMPLE. But, rolling up your sleeves and doing it ain’t easy.

Anytime we search for easy results with no effort, we reinforce our tire-kicker-ness.

And hey, I’m just as guilty.

We’ve been building 18STRONG since 2016. And we have spent more $$$ than I care to add up on “push-button” programs that promised us total BS.

And it was frustrating and miserable. We were looking for the easy way. And had turned our back on simple.

So, for the past few years, we’ve leaned into the truth with everything we do.

You want to get in shape and play your best golf for the next 10, 20, 40 years? Then be prepared to have your gut punched, your heart broken, and your confidence challenged.

It ain’t easy.

It’s not for everyone.

And I’m confident, it’s not for MOST.

Some are better off playing it “safe”. And not putting themselves out there (where failure is a very real option).

There’s no shame in that.

Otherwise, we’d all look and play great.

Our lesson today?

No matter your endeavor…

Never, ever run away from the truth.

Alright, I’ll leave you with that as I think I smell some Halloween candy. And hey, if you can’t enjoy a Heath bar every once in a while, then what’s the point of it all?

Your #1 Fan,
Jeff Pelizzaro

PS – Here’s what I’m thinking…we have a few options for our next “Hyper-Elastic” training program.

Just not sure which will be most helpful to you: mobility, strength, endurance, balance, injury-prevention…Which do you need most? Please take 3 seconds to vote here.