Instant gratification vs. long-term awesomeness

Before we get down to business, don’t forget to put in your fantasy lineup for the US Open – I’m told won money is better than earned.

Okay, so over the weekend, I went to a pool party and two of my buddies were there: 

  1. Had a New Year’s resolution to do Keto – and lost a bunch of weight 
  2. Had a New Year’s resolution to do Keto – and lost a bunch of weight 

Here’s the thing: each one had already gained back all of the weight (and then some). 

By the way, this was not either of their first-time doing Keto. 

So why do they keep gaining it all back? 

Because that lifestyle is not sustainable for most people.  

Can you imagine never having a delicious carb again? 

Don’t get me wrong, you can lose a lot of weight quickly with a Keto diet, along with most other highly restrictive diets. 

BUT, here’s one of the best pieces of advice I’ve ever heard… 

Temporary Actions Create Temporary Results 

Whether you’re trying to lose weight, get into shape, have a better relationship with your spouse, etc., whatever you do to get you to your goal is the only thing that is going to keep you there. 


We all tell ourselves: I’ll do XYX to get to where I wanna be, then I’ll taper it back. 

“Yeah, I’ll quit drinking until I get to 170lbs. Then, I’ll just maintain.” 

That strategy has worked for exactly ZERO people. 

Instead, we need to change the way we think about our goals.  

And if you take only one thing from anything I’ve ever said, it’s this… 

It’s not just a goal to be achieved, but a new way of living that we need to embrace. 

Instead of short-term wins, we need to focus on sustainability over the long haul. 

Instead of instant gratification, we need to pull our heads out of our a$$es, listen to our common sense, and focus on long-term results that are earned at a slower pace. 

Because that is how we get off the roller coaster and live our best lives. 

I know that’s not the popular thing to say, but it works. 

Consistency over time. 

That’s it. 

I’ve recently seen too many awesome people trying to go the “quick-fix” route (please, please do your homework before you pop that first Ozempic – because that’ll be your new life).  

And it hurts my soul because I know how the story ends. 




PS – If you’re one of those driven people who are ready to make long-term changes.  

And if for some crazy reason you’re not a member, you can join the 18STRONG Membership today.  

Try it out for seven days for free. If it resonates with you, that’s awesome.  

If it’s not for you, then I hope you at least stay subscribed. 

Here’s the link: 



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