| Think about the best athlete you’ve ever known of. For me, it’ll always be Michael Jordan. He is defined by consistency. The little things. Showing up. Recovering well. Eating with intention. Getting enough sleep. Doing the work when no one was watching. Those habits don’t make headlines, but they make champions (6-times in 6 tries for all the Lebron-is-better people). We’re not hitting the court anytime soon, but it’s easy to celebrate the hour we spend training. And it is absolutely great! But, it’s harder, and far more valuable, to win the other 23 hours. That’s the mindset we’ve been thinking about a lot lately. Over the past few months, we’ve been asking ourselves a lot of questions as we’re taking this to the next level, one of which is: What if 18STRONG focused less on the workout itself and more on everything that makes the workout actually matter? The more conversations we have with athletes and everyday people alike, the more convinced we become that lasting fitness isn’t just built by another exercise library or another training plan. It’s built by helping people make better decisions and build habits every single day. That’s one of the directions that’s inspiring us right now. We’re not quite ready to share everything we’re working on, but we wanted to bring you along as our thinking evolves. Thanks for being part of the journey. I know our best days at 18STRONG are going to be in the very near future, so please stay tuned. STAY STRONG, Jeff PS – Tomorrow, I’m going to share the concept we’ve been keeping to ourselves, but are ready to unleash it to our golfers. |
