“People often think that they lack motivation when it comes to forming new habits, but what they really lack is clarity.”
-BJ Fogg, Founder of the Behavior Design Lab at Stanford.
And when it comes to the excessive information about fitness and nutrition, it’s easy to see why there is a lack of clarity.
We are literally told the opposite thing to do:
Low-Fat vs. High-Fat (Keto)
Plant-Based vs. Carnivore
Weights vs. Cardio
The sheer volume of contradictory information on the internet will make your head explode.
It’s kinda like if you wanted to know the best way to put out your house on fire.
Website A says to throw water on it.
But, Website B says let it burn itself out – if it was meant to burn your house down, I guess that’s god’s way.
Compounded by the fact that just the diet industry is worth $250B, what chance do we all have?
By the way, the industry is worth more than it has ever been and growing…and yet, the population is more overweight than ever, and also growing.
So, what’s the disconnect?
Fitness is not something you do for 30, 60 or 90 days.
It’s not a fad or miracle.
It is what we do to keep ourselves fit and healthy. That’s it!
Soooo, how can you break out of the yo-yo cycle?
Habits. Habits. Habits.
Unlike the BS fads, you ease yourself into healthy, lasting changes that magically turn into unconscious habits.
The other option – which, if you’re like me, you’ve already been down the road – is making drastic, unsustainable changes.
Rinse. Fail. Repeat.
Now, to be clear, this is a marathon, not a sprint.
If you’re looking for a quick fix, then I’m not your guy.
Alright, time to boogie. I’ve got to pump some iron and eat my lunch before the next round of golfers gets to the gym.
STAY STRONG,
Jeff
PS – If clarity is what you need, then join us in the 18STRONG Membership.
Knowing that the step-by-step programs have worked for countless golfers may be the thing that finally clicks for you.