In the gym, we have “The Pit”, which is our practice area to hit balls that we had to sink into the floor so our taller golfers wouldn’t hit the ceiling with their drivers.  Whenever I’ve got some time, I like to hit balls, and say, watch the first round

One of the best parts of 18STRONG is watching the light bulb go off.  The one when a golfer says to himself, “Yes, I’m ready! Let’s f-ing do this!”  It’s so great.  And my role is to take that jolt of motivation and quickly turn it into long-term habits that

Alright, we’re going to get right into it today with this simple concept…   Subtraction can lead to massive breakthroughs.  For example,  Shoot, Apple removed the keyboard from phones (think BlackBerry) and revolutionized the industry.  Subtraction enhances focus.  It’s difficult in this world because we tend to want “more”, but “more”

On this day in 1996, Carl Lewis won his FOURTH consecutive gold medal in the long jump – 12 years after his first at the LA Olympics in 1984.  So, what allows a human like Carl Lewis to jump almost the equivalent of a first down (29’ 1 1/4″)?   It’s

Okay, since we re-released Hyper-Elastic Distancetwo days ago on Wednesday, something dawned on me.  Something I’ve been thinking about for a long time.  And is completely illogical.  Why do we want more distance?  Shorter approaches equal better scoring chances, right?  Of course.  But, that’s not really why we want more distance.  Our lizard

So, Hyper-Elastic Distanceofficially re-opened yesterday.   And our Crew is jumping on board.  Today, we’re changing the math of how we achieve distance.   Since the inception of golf fitness, we’ve focused on two things: It looked like this:  Strength + Speed = DISTANCE  And golfers have been knocking the dimples off the ball ever