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But Jeff, I want 20 extra yards yesterday.

One of the best parts of 18STRONG is watching the light bulb go off. The one when a golfer says to himself, “Yes, I’m ready! Let’s f-ing do this!” It’s so great. And my role is to take that jolt of motivation and quickly turn it into long-term habits that

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Simple, but massive breakthrough.

Too much Super Bowl booze, guacamole and/or chicken wings will have around 18 million people just in the U.S. call in sick to work today. Maybe, just eliminate a few of the trappings? As we’ve found with our fitness… Subtraction can lead to massive breakthroughs.For example, Shoot, Apple removed the

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Distance doesn’t care about logic

Welcome to Day 1 of the Waste Management. That tournament makes me so happy to be a golf fan who loves a great time. Okay, since we re-released Hyper-Elastic Distance two days ago, something dawned on me. Something I’ve been thinking about for a long time. And is completely illogical. Why do

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Science awards lunatic golfers with unfair distanc

So, Hyper-Elastic Distance officially re-opened yesterday. Spring is right around the corner, and our Crew is jumping on board. Today, we’re changing the math of how we achieve distance. Since the inception of golf fitness, we’ve focused on two things: 1.        Strengthening muscles2.        Increasing speed It looks like this: Strength + Speed = DISTANCEAnd

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Back by popular demand…Hyper-Elastic Distance!

It’s getting late in the day. And I’ve got to get my pump on before I hit the trail. So, let’s get down to the business of getting down. Hyper-Elastic Distance is officially re-opened! We never want to overwhelm you with too many things at once. But, you spoke… And we

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