It’s Sunday evening and I hope you enjoyed leg #1 of the holiday season with friends and family.
Christmas is officially over, which means 2022 is right around the corner. It’s time to get your fitness, fat loss, muscle building, etc. program together.
This week, we’re going to be talking all about your 2-pronged approach to fat loss.
Today? I’d like to share a quick lesson in advertising. And more specifically, how to recognize when weight loss programs are full of s***.
We’ve identified the 6 most successful false promises that keep the diet industry printing money. And this time of the year is their Super Bowl.
Over the next 30 days, you are going to be flooded with more ads than Viagra during a senior event.
Now, that little voice in the back of our heads who has the common sense and is almost always right, will keep telling us, “Hey dummy, that’s way too good to be true. It’s a $250B industry and there are more overweight people than ever!”
Unfortunately, we get so excited about how great we’re going to look in March that we fall into a trance over the shiny objects, and ignore him no matter how loud he yells at us.
I’m here to help him out.
Here are the 6 things you’re going to hear that should perk up your ears and send you running the opposite direction:
- Lose weight without dieting or exercising. (Impossible)
- You don’t have to watch what you eat. (Really!?)
- Use this product and you’ll keep the weight off permanently. (Nope)
- Take this pill. (Good god. Please no more pills.)
- You can lose 30 lbs in the next 30 days. (Only if you’re currently 600 lbs)
- It works for EVERYONE. (Also, impossible)
Hey, I think it would be awesome if there were a magic pill that allowed us to safely lose fat. I’d be the first one to pimp it to anybody who would listen.
BUT, the ONLY “magic” way to lose fat and keep it off is by changing our diet and exercise habits.
We created the 18STRONG Diet Stack to give you a step-by-step plan to gradually change one diet habit at a time. You fix one thing, then another, and another, and another.
Ultimately, you have built an impenetrable arsenal of life-long habits that unconsciously control your diet.
Do you need a $17.99 book from Amazon to teach you how to brush your teeth? No. It’s a habit you do every day, and you don’t think about it.
Let’s make your relationship with food the same way.
You can download the 18STRONG Diet Stack here for free.
Your #1 Fan,
PS – I’ve given you the plan to start changing your diet habits, one at a time. No, it ain’t sexy, but it works.
So, what’s next?
Your exercise plan.
Tomorrow, we are launching something really special. I don’t want to give it away, but if finding TIME to work out has always been your challenge, you’re going to love it.
I always encourage you check out the programs in the 18STRONG App, but I wouldn’t sign up just yet.
I’d wait until you see what we’ve got in store for your tomorrow (there’s so much awesomeness coming your way this week).
In the words of every frat boy this Friday at the raging kegger, “2022 is gonna be epic!”