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Are You Living The Life That Chose You?

It’s early, it’s Thursday, it’s Sweetens Cove morning here in South Pittsburg, TN and there is no place I would rather be right now.  27 holes with 24 dudes who all love golf, fun, and refuse to conform to what boring people in the world call “normal.”  We’ve been planning

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Micro-Workouts™?

What’s the reason for the second email today?   Well, we have an idea and need your feedback:  Two weeks ago on our LIVE Q&A call, we talked about the “micro workouts” model and was surprised with the response.  It’s something we briefly touched on, but the instant we talked about having an option

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This client thinks we “Suck” three times

It’s Tuesday afternoon and, much to my surprise, we suck.  Below is a scathing email we got from a new golfer to the Membership App where the author uses a capitalized “Suck” to really drive home the points:  Well, moderately sucky interface for setting the days.  The Activate workout is a 7-day plan with planned rest

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Good-Bye “Meh”

It’s a glorious Saturday afternoon here in St. Louis. Perfect for say, three kids’ soccer games.  I wouldn’t have it any other way.  Real quick, let’s talk about your exercise.  A majority of the guys we talk to are doing routines or programs that are just meh.  One biggie is that it’s

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Milli Vanilli will stop you in your tracks

It’s Friday and today’s email is an exercise in incorporating a great life lesson I learned a few years back, and I finally get to quote one of the great songs of 1988.  Nope…  I’m not Rick-Rolling.  I’m not pouring any sugar on you.  And I’m not drinking red, red

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Plan + Execution = [ ]

It’s a beautiful Monday morning, and this week is going to be special.  At 11am on Wednesday we’re heading to Pittsburg, TN for the 1st Annual 18STRONG Golf Extravaganza & Bourbon Tasting (still working on the title) at Sweetens Cove.  30+ golf nuts outside of their area code. What could go wrong?  Walking 27

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