The average male in the USA lives to 74 years old.   That means you are middle aged at 37.   Only 1 in 5 men will see 85.  By getting fit, strong and healthy we see people extending the quality & length of their life by 10-20 years  The only way

Yesterday, we talked about the deeper emotional reasons we want to get in shape.   Today, let’s change gears, and keep it light on the surface.  If you’re like most of us, you’ve pictured yourself on the cover of Men’s Health rocking your 6-pack.   But, it hasn’t happened yet (the 6-pack and the

Most people think we work out to get in shape.  And maybe for the next two minutes, you may also think that.  But, that’s just the surface-level answer.   The real reasons run way deeper.  Here are four levels of emotional desire that we don’t always realize are happening in the

It’s not exactly an April Fool’s prank on the world, but here is one of the most foolish things I hear a lot…  WON’T LIFTING WEIGHTS MAKE ME BULKY?  Which is golf code for “I don’t want to lose flexibility.”  “Fear of bulk” is one of the biggest myths surrounding

And so, as we wrap up March, another opportunity presents itself…  April is a fresh start to strength train like we mean it.  How are you going to tackle it?  We typically mix in each of the following three into our programming: Each has advantages and disadvantages, so we do

Famous words spoken by Gordon Gekko in the move Wall Street at the Teldar Paper shareholders meeting.   That’s one of those movies that’s impossible to stop watching when I’m flipping around the boob tube (the others: Roadhouse, Shawshank Redemption, Forrest Gump).  “Greed is Good” is one of those things that sounds counterintuitive, but