It’s probably been close to ten years, but our accountant gave me some of the best advice ever…
“You need to focus on making the donuts.” (I’m sure you’ve seen those old Dunkin’ Donuts commercials. If not, they’re pretty great.)
You see, I used to be a sucker for the next new and shiny object that was going to send 18STRONG into the stratosphere.
And guess what?
We struggled to grow for years.
BUT, once we started focusing on doing the little things consistently (like a daily-ish email), our message got in the hands of the golfers who are just like us with the same goals.
What took me so long to put together is growing a business and getting into shape both boil down to “making the donuts.”
Look, we don’t care what program you do.
It doesn’t have to be an 18STRONG program (we’re not for everyone – or most, really).
Everything you want is on the other side of consistency.
The body you want.
The game you want.
The relationships you want.
The business you want.
It’s all right there for the taking.
BUT, you won’t get anywhere if you keep changing directions.
I know it’s hard.
I know the grass always looks greener.
I know the latest shiny object looks like the secret you’ve been looking for.
I also know what works…
It ain’t sexy, but consistency works.
Keep doing the right things most of the time.
And you cannot lose in the long-term.
STAY STRONG,
Jeff
PS – Speaking of consistency, here’s our 18STRONG success story:
A little over three years ago, we decided to start emailing our Crew (like you) more consistently – usually 5-7 times per week.
If it sounds like a lot…it is.
I had so much I wanted to share.
But, the feedback I get from the Crew makes me feel so friggin’ great.
Since I started doing that, the number of golfers in the 18STRONG Membership has skyrocketed.
And that’s no coincidence.
It’s worth repeating:
Everything we want is on the other side of consistency.