The most powerful concept

Happy Thursday my fellow golf nut. I’ve been a bit absent the last two days putting the finishing touches on our “digitally remastered” Activate program, but I promise to unveil it tomorrow.

First things first today…I want to tell you about a super-powerful concept that I thought a lot about over the weekend.

Our co-founder Ryan is an absolute nut when it comes to his lawn – it looks like a fairway.

If he’s outside, almost everyone who walks by comments.

If he’s inside, he’s caught a number of people kneeling down to see if it’s real.

He told me the UPS driver told him, “No way, that’s real.”

It’s pretty awesome.

So, one of my clients asked him while we were all playing golf one day, “What do you do to get it to look like that?”

Of course, he has a regimen of fertizlizers, herbicides, fungicides, etc., but he said something that really stuck with me…

“The most important thing I do is that I mow it a lot. When it’s really growing, 3-4 times per week.”

What I didn’t know is that the more you mow grass, the more it wants to grow. And the stronger and thicker it grows.

And it made me think about how success is often just about…

Repeating the simplest stuff over and over and over.

The mistake most people make is they will often over-emphasize acquiring new information (Youtube, Golf Digest, Golf Channel, etc.) over repeating what they already know.

That leads to things like shiny-object syndrome, procrastination, and not being able to focus on something long enough to see results.

Let’s say you want to get into better shape – which I’m sure is why you’re here:)

The best thing you can do is to exercise a little (but consistently) and eat somewhat right (but consistently).

For most of us, that’s going to be more than enough. As long as we keep repeating it. (Much like Ryan repeatedly mows his lawn.)

And hey, I am far from perfect. If you think I don’t miss workouts or indulge in IPAs and delicious foods, you’re crazy.

BUT, what works for me and our Crew is to do the right things most of the time – the 80/20 or 90/10 rule, depending on your goals.

Alright, if you’ll excuse me, I’m going to put the finishing touches on the Activate program for our golfers who haven’t been in the gym in a minute.

Your #1 Fan,
Jeff Pelizzaro