Yesterday, we talked about instant gratification vs. long-term awesomeness, and the feedback was awesome.
Clearly, it hit home for a lot of our Crew.
So today, I wanted to go one layer deeper…
Why do we keep chasing the quick fix—even when we know it won’t last?
Yes, when we take emotion out of it, and truly use our logic, we know in our hearts a quick fix is total BS.
So, why?
Because it feels good in the moment.
Fast results give us a hit of dopamine.
We like seeing the scale drop, our belt notch tighten, or a lower handicap pop up on GHIN.
But here’s the problem…
We confuse progress with permanence.
And we treat discipline like a punishment instead of a gift.
If the only reason we’re eating healthy, working out, or avoiding booze is to hit a goal—then what happens after we hit it?
Answer: we usually go right back to where we started.
Why?
Because the goal was never the problem.
The habits were.
That’s why we’re not interested in temporary transformations (you’ll never see before & after pics on our website).
We’re not here to help you “get shredded by summer” and then disappear in the fall.
We’re here to help you build a way of life that you can still stick to 10, 20, 30+ years from now—because it’s simple, it’s doable, and it works even when life gets chaotic.
Whether you’re chasing your lowest score, your strongest body, or your best self…
We all need a system you can live with—not suffer through.
So here’s your challenge this week:
Choose ONE thing you can sustainably add or improve.
No 30-day cleanses. No extreme diet. No all-or-nothing workouts.
Just one thing you can actually see yourself doing next month, next season, next year.
Maybe that’s:
- Getting to bed 30 minutes earlier
- Walking 20 minutes a day
- Swapping your evening bourbon for a water (most nights:)
- Doing 20 push-ups a day
Then commit to it.
Not for 7 days.
For the long haul.
That’s how we win.
STAY STRONG,
Jeff
PS – Still not in the 18STRONG Membership?
If you want to build real momentum with a team that actually gets it, come join us.
Click here to join right now for instant access.
No pressure. Just progress.