Today is the first day of high school tryouts for spring sports here in St. Louis.  Of course, golf is one of those sports.  And yesterday we were enjoying a few cold ones on the patio on the #1 tee after our round watching a ton of high school kids

Unlike commas (the subject of this email), we often experience huge breakthroughs by simply eliminating things.  That can be especially true with our fitness…  Subtraction can lead to massive breakthroughs.  For example, Shoot, Apple removed the keyboard from phones (think BlackBerry), and revolutionized the industry.  Subtraction enhances focus.  It’s difficult

View in Web BrowserThe unofficial record for the broad jump for a Tour player is Tony Finau at 10ft 8in.  His avg. drive last season – 308.4 yards. His highest ball speed in training – 206 mph. In other words, he’s got the juice.  Let’s get back to his broad jump vs. say, a

I don’t care what side of the political aisle you’re on, we think the other side has zero logic.  Spoiler alert: they also think our side is not using logic.  Humans don’t operate on logic (not enough, anyway).  And golf is no different.   For example…  Why do we want more

So, Hyper-Elastic Distanceofficially re-opened yesterday.   Spring is right around the corner, and our Crew is jumping on board.  Today, we’re changing the math of how we achieve distance.   Since the inception of golf fitness, we’ve focused on two things:  It looks like this:  Strength + Speed = DISTANCE  And golfers have been knocking

The snow has melted here in St. Louis. I’ve got booked tee times for the weekend. And golf is very much in the warm air. Now, that you’ve gotten your daily dose of Kumbaya, let’s talk… DISTANCE! More specifically: Hyper-Elastic Distance is officially re-opened! We never want to overwhelm you with