So, Hyper-Elastic Distanceofficially re-opened yesterday.   Spring is right around the corner, and our Crew is jumping on board.  Today, we’re changing the math of how we achieve distance.   Since the inception of golf fitness, we’ve focused on two things:  It looks like this:  Strength + Speed = DISTANCE  And golfers have been knocking

The snow has melted here in St. Louis. I’ve got booked tee times for the weekend. And golf is very much in the warm air. Now, that you’ve gotten your daily dose of Kumbaya, let’s talk… DISTANCE! More specifically: Hyper-Elastic Distance is officially re-opened! We never want to overwhelm you with

It’s Friday, and I’m already thinking about happy hour tonight for my Uncle’s 50th birthday.  Even though I’m doing the 40-Day Forge and can’t enjoy cold suds, it’s gonna be awesome to hang with everyone…I mean, it’s almost been two whole months since I saw everybody at Christmas:)  So, let’s not

Last week, my son was late for school, and gave me the same old story…  “It wasn’t my fault!”  There was a fender bender on the highway that had traffic backed up like a clogged sink.  He didn’t want to hear it, but I told him, “It is your fault. 

In a world obsessed with speed and instant gratification, we often forget the power of gradual, deliberate progress.  Rapid “results” and quick wins are sexy – they sell a ton of fitness products.  And they look great on ads.  BUT, they are rarely sustainable.  Years ago, my neighbor wanted to

Many moons ago, my cousin and co-founder Ryan and I were down at the PGA Merchandise Show in Orlando.  It’s not open to the public, but if you ever get the chance to attend, it is a scene.  Just about every brand you can imagine comes to one place to