Step #1 to go from 206 lbs to 170 lbs

I just looked at our family calendar for October…when did we get so popular:)

Don’t get me wrong, I love hitting the town and the road with family and friends, but man is it tough to stay healthy.

This is the time of the year when A LOT of people decide to give up on their weight loss goal, and “wait until the new year.”

BUT, that’s not going to be us this fall.

Instead, let’s get a jumpstart on next year.

Yesterday, I talked a lot about the power of awareness, so let’s get a little deep into the weeds today and figure out:

  • Why we can’t build a workout habit
  • Why we self-sabotage ourselves after a few weeks of progress
  • Why we can’t put down the Cool Ranch Doritos when we know we should

Speaking from experience, it’s usually the problem behind the problem that needs to be addressed in order to make meaningful progress.

Our co-founder and my cousin Ryan will be the first person to tell you when it all changed for him…

So, for years, he struggled to keep his weight down.

206 lbs was where he maxed out (that’s too heavy for a 5’9″ dude), but for years would fluctuate 10-20 lbs as he tried every quick-fix program on the market. And yeah, those programs are great to lose weight quickly, but totally unsustainable.

And sorry to break it to you, but you’re no different.

Whatever we do to get us to our goal…that’s the ONLY thing that’s going to keep us there.

If you only eat meat to get to your target weight…say good-bye to carbs forever.

If you drastically limit your calories…well, that’s your new life.

If the cabbage soup diet uncovers your abs…I hope you like eating the same meal for the next 30 years.
So, Ryan was armed with all of the information in the world, but just couldn’t put it together.


…he and I attended a weekend, self-development workshop where he finally understood that he was doing things half-a$$ed because he was afraid of failing if he gave it 100%.

And I knew exactly what he was talking about.

Whether you’re trying to lose weight. Start a business. Start a family.

We think if we fail, then we’re out of options.

And our tiny brains convince us that we may NEVER succeed.

And once he understood how he was self-sabotaging, Ryan has been on fire.

He changed his strategy. Started to lose 1 or 2 pounds each week until he got down to 170 lbs, where he has hovered for the last 8 years or so.

He’s 47 now, so I just realized he’s doing this all in his 40s. With no signs of slowing down.

Sure, he gains a few pounds during the summer with all of the cold suds, trips and BBQs, but quickly gets right back to the ideal weight for him.

Today’s mission:

Sack up and sit with those uncomfortable thoughts you’ve been avoiding. They’re not serving you locked away deep in your soul.

Open up Pandora’s Box. And let it out.

If you’re up to the task, hit reply and let me and Ryan know what your letting out.

You’re not alone in this journey. There’s a huge Crew all going through it, together.

Your #1 Fan,
Jeff Pelizzaro

PS – Ryan is often times a little too honest and open: ***You’ve been warned if he is the one who responds to your email:)

Back by popular demand, we’re going to re-launch our Fat Loss Blueprint (don’t buy it now b/c we’re going to reduce the price).

We’ll do a more formal announcement later in the week, but in the meantime, you can get a jumpstart on your weight loss goal by opening up with us and yourself.