How Tony Finau drives the ball a country mile…

View in Web BrowserThe unofficial record for the broad jump for a Tour player is Tony Finau at 10ft 8in.  His avg. drive last season – 308.4 yards. His highest ball speed in training – 206 mph. In other words, he’s got the juice.  Let’s get back to his broad jump vs. say, a...

Logic has no business in distance training

I don’t care what side of the political aisle you’re on, we think the other side has zero logic.  Spoiler alert: they also think our side is not using logic.  Humans don’t operate on logic (not enough, anyway).  And golf is no different.   For example…  Why do we want more...

Strength + Speed + Elasticity = Distance

So, Hyper-Elastic Distanceofficially re-opened yesterday.   Spring is right around the corner, and our Crew is jumping on board.  Today, we’re changing the math of how we achieve distance.   Since the inception of golf fitness, we’ve focused on two things:  Strengthening muscles  Increasing speed  It looks like this:  Strength + Speed = DISTANCE  And...

Just in time for the spring…Hyper-Elastic Distance!

The snow has melted here in St. Louis. I’ve got booked tee times for the weekend. And golf is very much in the warm air. Now, that you’ve gotten your daily dose of Kumbaya, let’s talk… DISTANCE! More specifically: Hyper-Elastic Distance is officially re-opened! We never want to overwhelm you with...

What does “strength training” really mean?

It’s Friday, and I’m already thinking about happy hour tonight for my Uncle’s 50th birthday.  Even though I’m doing the 40-Day Forge and can’t enjoy cold suds, it’s gonna be awesome to hang with everyone…I mean, it’s almost been two whole months since I saw everybody at Christmas:)  So, let’s not...

Responsibility…The Ultimate Freedom

Last week, my son was late for school, and gave me the same old story…  “It wasn’t my fault!”  There was a fender bender on the highway that had traffic backed up like a clogged sink.  He didn’t want to hear it, but I told him, “It is your fault. ...

The 3 simple (not easy) fitness foundation steps

In a world obsessed with speed and instant gratification, we often forget the power of gradual, deliberate progress.  Rapid “results” and quick wins are sexy – they sell a ton of fitness products.  And they look great on ads.  BUT, they are rarely sustainable.  Years ago, my neighbor wanted to...

The unethical advice I got from the top trainer…

Many moons ago, my cousin and co-founder Ryan and I were down at the PGA Merchandise Show in Orlando.  It’s not open to the public, but if you ever get the chance to attend, it is a scene.  Just about every brand you can imagine comes to one place to...

How to cure stiffness like the pros

PSA: Today is Valentine’s Day. If you and the one you love are into it, you’ve officially been reminded.  So, now that the dust has settled on the Super Bowl, I revisited what football players do the day after games.  Now, if you haven’t been to a game up close,...

Hate to break it to you…chaos IS our normal

“After this week, things will slow down again.”  “After I get over this cold, I’ll get back into it.”  “After we get back from vacation, I’ll get to the gym.”  We all say some version of those.  Every. Single. One of us.  Every week, I get at least one text...